1. Who We Are
D75 Cards (“we”, “us”, “our”) is an independent collector reference site for 2025 Topps Chrome Formula 1 Diamond 75th Anniversary trading cards, operated under the laws of the State of New York, USA. This policy explains what data we collect, why, and your rights in relation to it.
For privacy questions, email: info@d75cards.com
2. Data We Collect and Why
a) Google Analytics
This site uses Google Analytics 4, operated by Google LLC. Google Analytics collects data about your visit including your approximate location (derived from IP address), device type, browser, operating system, pages visited, time on page, referral source and interactions. This data is sent to and stored on Google’s servers, which may be located outside the UK and EEA.
Google Analytics uses cookies (including _ga and _gid) to distinguish visitors and sessions.
We use this data to understand how the site is used and to improve it. We do not use Google Analytics to identify you personally.
Legal basis: Legitimate interest in understanding site usage. You can opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on or by managing cookies in your browser settings.
Google’s privacy policy: policies.google.com/privacy
b) Internal Page View Tracking
We run our own lightweight page popularity tracker to understand which pages are most useful to visitors. When a page is visited, we log: the page path, page title, query string and referrer URL. We do not store IP addresses. To count approximate unique visitors without storing personal data, we generate a one-way daily hash derived from a salted combination of the visitor’s IP address and user agent — the raw IP is discarded immediately and the hash resets every 24 hours, making it impossible to reverse back to an individual.
This data is used solely for simple page popularity metrics — understanding which cards, checklists and tools are most visited. It is not used to build personal profiles, track individuals across sessions or share data with third parties.
c) Collection and Wishlist Data
If you use the collection or wishlist tools, data you enter (such as cards marked as owned or wanted, quantities, condition notes, purchase prices and dates) is stored in your browser’s local storage or session storage. This data stays on your device and is not transmitted to our servers unless you use an export or sync feature.
We do not have access to your collection or wishlist data unless you explicitly share it with us.
d) Contact Emails
If you contact us by email, we will use your email address and the content of your message to respond to your enquiry. We do not add you to any mailing list or share your email with third parties.
3. Cookies
This site uses the following categories of cookies:
- Essential cookies: Session cookies required for features such as collection tracking. Without these, certain tools may not function.
- Analytics cookies: Set by Google Analytics to measure site usage. These are not strictly necessary. You can decline them by using the Google Analytics opt-out add-on or your browser’s cookie controls.
- Third-party cookies: If you click an eBay affiliate link, eBay may set its own cookies on ebay.com in accordance with eBay’s own cookie policy.
Most browsers allow you to control cookies through their settings. Disabling analytics cookies will not affect your ability to use this site.
4. Affiliate Links and Third-Party Data Processing
Some links on this site use eBay Partner Network affiliate tracking. When you click an affiliate link, eBay may process data including your IP address, browser information and click event in accordance with eBay’s privacy policy. We do not receive any personal data from eBay about your activity after clicking a link.
eBay’s privacy policy: ebay.co.uk privacy notice
5. Data Retention
- Google Analytics data: Retained for up to 14 months in accordance with our Google Analytics data retention settings.
- Internal page view logs: Retained for operational monitoring purposes. Aggregated data may be kept indefinitely; individual logs are periodically reviewed for pruning.
- Collection and wishlist data: Stored in your browser only. Cleared when you clear your browser storage.
- Contact emails: Retained only as long as necessary to respond to your enquiry.
6. Your Privacy Rights
This site is operated under the laws of the State of New York, USA. Depending on where you are located, you may have rights under applicable privacy law, including the right to:
- Access: request a copy of personal data we hold about you.
- Correction: ask us to correct inaccurate data.
- Deletion: ask us to delete personal data we hold where there is no overriding reason to retain it.
- Objection: object to certain types of processing.
Because we do not store IP addresses and our internal tracking produces no individually identifiable records, there is in practice very little personal data we hold that is attributable to a specific person. Collection and wishlist data is stored in your own browser and is fully under your control.
To make any privacy request, contact us at info@d75cards.com. We will respond within 30 days.
If you are located in the UK or EEA, you may also have rights under UK GDPR or EU GDPR respectively, and the right to lodge a complaint with your local data protection authority.
7. Google Analytics and Data Transfers
Google Analytics is operated by Google LLC, based in the United States. Data collected by Google Analytics is processed on Google’s servers. For more information, see Google’s privacy policy.
Our internal page view logs and site data are stored on servers within our hosting provider’s infrastructure.
8. Third-Party Links
This site links to third-party websites including eBay and others. We are not responsible for the privacy practices or content of those sites. We recommend reading the privacy policy of any site you visit via a link from this site.
9. Children
This site is not directed at children under 13. We do not knowingly collect personal data from children. If you believe a child has provided personal data to us, please contact us so we can delete it.
10. Changes to This Policy
We may update this policy from time to time. Changes will be posted to this page with an updated date. Continued use of the site after a policy update constitutes acceptance of the revised policy.
Last updated: May 2025